Tag: southern tier brewing

TAP NY 2012 – Day One

We woke much earlier than normal for a Saturday, anxious for the long awaited journey that lie ahead.  Bleary eyed and in desperate need of coffee, we loaded “Blue” (our trusty pickup truck) with two days provisions and hit the road…  We arrived...

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The Craft Beer Aesthetic

I have to admit, I’m a sucker for marketing.  They say good marketing appeals to our senses… that is true, but perhaps the best marketing appeals to our sense of self.  Truly great marketing makes you feel good about yourself.  You feel smarter...

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